Welcome to VisitBritain’s Insight and Market Intelligence homepage!

Here you can find a wealth of research findings and discussions covering both inbound and domestic tourism, along with reviews of trends and forecasts, and a look at wider economic conditions and developments that affect tourism in Britain.

Use the menu on the right or the links below to find the information you’re looking for.

Key Tourism Facts– short overview of facts and figures on the value and volume of tourism in the UK.

Visitors’ Voice– a quarterly round-up of VisitBritain’s market intelligence and research in an easy-to-read magazine format.

Tourism Trends & Forecasts– Get the latest forecasts for the volume and value of inbound tourism, and keep up to date with the latest trends in the tourism industry that impact on tourism in Britain.

Foresight is a monthly commentary on significant issues within the tourism sector.

Country Market & Trade Profiles - provide a one-stop-shop of market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions, on-territory insights & general market knowledge in an easy-to-read report format.

Inbound Tourism Statistics & Research- These pages provide information on visits and visitor spending by international travellers to the UK.

Domestic Tourism Statistics & Research – These pages provide information on domestic tourism - tourism by UK residents within the UK itself. This section includes the latest data on overnight trips, occupancy rates, and visitor attractions.

Global Intelligence Reports– VisitBritain overseas offices compile a brief overview of economic and outbound travel trends from each of our markets.