| Short-term Domestic Tourism Tracker | |
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The need for rapid consumer information on planned trip taking has long been identified. The structure and methodology of UKTS survey provides very robust historical data but it takes time to collect. To fill the gap for the most up to date position, VisitBritain commissions telephone omnibus surveys periodically in order to collect data on the number of GB consumers who plan to take an overnight trip at key times throughout the year. These periods are typically those planning trips around Christmas, Easter and the August Bank Holiday. Each wave of the survey is carried out among a representative sample of approximately 1000 adults aged 16 and over in Great Britain.
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