The national tourist boards of England, Northern Ireland, Scotland and Wales each conduct an annual Survey of Visits to Visitor Attractions.  Up until 2002 VisitBritain (and its predecessors the English Tourism Council/English Tourist Board) produced two UK reports based on the amalgamated results of these surveys.  Since 2003 separate reports for each country have been produced only. VisitBritain is therefore now only responsible for conducting the England Survey. 

Please be aware that the Visits to Visitor Attractions Survey is a self completion survey. There is no obligation for any visitor attraction to supply data and VisitBritain does not verify data provided by an attraction beyond a basic 'sense check'. In addition, visitor attractions have the option of taking part in the survey anonymously, meaning not all visitor attractions that participate in the survey are named in the report or included in ranked lists of attractions. 

Visitor Attractions Survey 2007

• Annual Visits to Visitor Attractions Survey 2007- Final Report (Word Document) 

Visitor Attractions Survey 2006

• Annual Visits to Visitor Attractions Survey 2006 - Final Report (Word document)             

Summary sheets showing the top paid and free attractions by region are available to download from here. 

• Visits to Visitor Attractions Survey 06 - Top Attractions - Top Free Attractions (PDF 24.3KB) 
• Visits to Visitor Attractions Survey 06 - Top Attractions - Top Paid Attractions (PDF 26.7KB)                   

Regions

• Visits to Visitor Attractions Survey 06 - Top Attractions - East Midlands (PDF 55.6KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - East of England (PDF 56.1KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - London (PDF 52.1KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - North East (PDF 55.8KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - North West (PDF 55.1KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - South East (PDF 55.0KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - South West (PDF 55.6KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - West Midlands (PDF 54.6KB)
• Visits to Visitor Attractions Survey 06 - Top Attractions - Yorkshire (PDF 54.8KB)                  

Attractions' Sector Structure and Visits in 2006

• Link to 2006 summary sheets          

Visitor Attractions Survey 2005

• Annual Visits to Visitor Attractions Survey 2005 - Final Report (PDF 93KB)                           

Summary sheets showing the top paid and free attractions by region are available to download from here.

• Visits to Visitor Attractions Survey 05 - Top Attractions - Top Free Attractions (PDF 10.6KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - Top Paid Attractions (PDF 11.2KB)                             

Regions

• Visits to Visitor Attractions Survey 05 - Top Attractions - Cumbria (PDF 14.0KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - East Midlands (PDF 16.6KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - East of England (PDF 16.9KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - London (PDF 18.5KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - North East (PDF 14.4KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - North West (PDF 14.6KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - South East (PDF 17.6KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - South West (PDF 18.0KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - West Midlands (PDF 16.4KB)
• Visits to Visitor Attractions Survey 05 - Top Attractions - Yorkshire (PDF 13.9KB)                             

Attractions’ Sector Structure and Visits in 2005

• Link to 2005 summary sheets                        

Visitor Attractions Trends England 2004

• Visitor attraction trends in England for 2003-2004 by Government Office Region, attraction category, admission type, size, type of location, and by proportion of overseas and child visits (30% or less/over 30%).    
• Total visits figures for over 1,600 individual English visitor attractions for the years 2000, 2001, 2002, 2003 and 2004    
• Click here for the full report (pdf file - 1.72MB)                                     

Attractions’ Sector Structure and Visits in 2004

• Series of tables showing the market shares of the different parts of the sector in terms of their share of supply and share of visits by Government Office Region, attraction category, admission type, size, type of location and average revenue per visit.    
• Data on employment, child visits and origin of visits                                   

Click here 2004 summary sheets

England Visitor Attraction Trends 2003

• Link to full report of England Visitor Attraction Trends 2003                      

UK Visitor Attractions 2002

• UK Visitor Attractions 2002 (PDF 21KB)
• Major UK Visitor Attractions 2002 (PDF 37KB)                    

UK Visitor Attractions 2001

• UK Visitor Attractions 2001 (PDF 17KB)
• Major UK Visitor Attractions 2001 (PDF 26KB) 
• 2001 Attraction Closure due to foot and mouth (PDF 40KB)                   

UK Visitor Attractions 2000

• UK Visitor Attractions 2000 (PDF 13KB)
• Major UK Visitor Attractions 2000 (PDF 34KB)                   

Details of the most recent reports for Northern Ireland, Scotland and Wales can be found on their trade websites: 

Scotland - Scotexchange www.scotexchange.net 
Wales - Wales Tourist Board www.wtbonline.gov.uk 
Northern Ireland - Northern Ireland Tourist Board www.nitb.com

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