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International Ad Hoc Research
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This section is all about all about LEARNING and UNDERSTANDING visitor motivations, needs and behaviours

This encompasses conducting all different types  ad hoc research to help discover new ways of stimulating travel to Britain.

It also includes:

  • Keeping up to date with our Business visitors needs by conducting research into the Business visits and events  sector
  • Researching VisitBritain's Emerging markets to identify the key consumer targets in these markets
  • Visitor Satisfaction - Getting the right Britain to the right Visitor - and delighting them!            

These are brief reports based on a variety of areas of interest to inbound tourism.  The information in each document is based on past and current research reports and presentations.  

Please note that ALL of our adhoc research have been included in the Market Profiles and these are just summaries of the research.

Please click on a link below to read about: 

Updated August 2008


   
 
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