• Australia Full Market Profile (PDF File - 1.8MB)   

THE MARKET

• Market Snapshot (PDF File - 95KB)
• General Market Conditions (PDF File - 96KB)
• Access Overview (PDF File - 23KB) 
• Market Size / Share (PDF File - 99KB)
• Market Shape / Dynamics (PDF File - 33KB)
• Britain's Brand Image in Australia (PDF File - 27KB)
• Product / Market Fit (PDF File - 15KB)
• Who is the Australian Visitor to Britain? (PDF File - 16KB)
• Caring for the Australian Consumer (PDF File - 16KB)
• Reaching the Australian Consumers (PDF File - 33KB)     

THE TRADE

• The Trade (PDF File - 96KB)
• Business Visits and Events (PDF File - 12KB)
• VisitBritain in Australia (PDF File - 36KB)