- Average Return on Investment of 44:1 over three years (new figures available later in the year)
- Advertising Equivalent Value for press coverage of £3 billion in 2007-08
- 20.4 million web visits in 2007-08
- Non Governmental Funding of £22.65 million generated in 2007-08
To see VisitBritain's full results against government targets, please read the Annual Report 2007-08 |