Marketing in Asia Pacific, Middle East & Africa : VisitBritain

Marketing your Product or Destination in Asia Pacific, Middle East & Africa (APMEA)

"10,000 Japanese visitors have arrived in Britain as a direct result of the campaign with Hankyu Express."

In 2007, Britain received over 3.2 million visitors from the Asia Pacific markets. There has been healthy growth in visitors to Britain from the Asia Pacific region but with variation within the region. In particular, Chinese visitors to Britain increased by 25% compared to 2006. The Indian market is now worth more to the British economy than that of Japan. In 2007, Britain received over 485,000 visitors from the Middle East & South Africa markets.

Promote your product to the Leisure sector in the Asia Pacific region:

Promote your product to the Business Visits & Events sector in the Asia Pacific region:

Your Contacts - Middle East & South Africa

Leisure Tourism:
T: +44 (0)20 8563 3176
F: +44 (0)20 8563 3064
E: katie.johnson@visitbritain.org

Business Tourism:
Joss Croft
T: +44 (0)20 8563 3033
F: +44 (0)20 8563 3257
E: joss.croft@visitbritain.org