| Asia Pacific Regional Intelligence & Research | | Asia Pacific Market Snapshot - IPS figures for 2007 |
Market | Visits ‘000 | Spend £m | Who Travels | Top motivators for travel to Britain | Australia | 941 | £668 | Seniors, empty nesters, youth | History, heritage, cities, culture, visiting friends and relatives (VFR) | China | 143 | £177 | Business extenders, students, official travellers | Business, history, heritage, EFL/study, culture, shopping | Hong Kong | 136 | £123 | Independent families, youth, DINKS | Business, VFR, EFL/study, shopping | India | 336 | £267 | Business extenders, affluent entrepreneurs, urban professional couples | History, common language, business and cultural ties, VFR, vocational courses, workplace visits, London, Scotland, Lake District, Cotswolds | Japan | 308 | £226 | Youth, seniors, affluent boomers | Heritage (especially World Heritage Sites), history, countryside, gardens, museums and galleries, theatre, literature and character, events, shopping (British brands), English language | New Zealand | 227 | £186 | Seniors, empty nesters, youth | Countryside, history, heritage, culture, theatre, sport, VFR, genealogy | | | | | | Malaysia
Singapore
Thailand
South Korea | 87
98
69
157
| £70
£95
£69
£90 | DINKS, youth, families £67
DINKS, youth, families
DINKS, youth, families
Middle-upper class women, SINKS, empty nesters, students | History, heritage, castles and countryside, shopping, EFL/study, VFR
History, heritage, castles and countryside, shopping, EFL/study, VFR
History, heritage, castles and countryside, shopping, EFL/study, VFR
Heritage, culture, well being, shopping, EFL/study, VFR |
Insight of the month
Did you know? The Indian market is now worth more to the UK visitor economy than that of Japan! Last year Britain welcomed an estimated 336,000 visitors from India, with visitor spending at £267m.
Market Intelligence Reports
Our overseas offices regularly monitor developments, consumer perceptions and travel trends in our various markets. Link to Global Intelligence Reports Country Market Profiles
VisitBritain's new-look Market & Trade Profiles provide you with in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge.
Link to Country Market Profiles Foresight
Foresight is a monthly commentary on significant issues within the tourism sector published by VisitBritain, which also includes a market focus. Link to Foresight topics, which include reports covering the Asia Pacific markets Link to further market intelligence & research |
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