Marketing in Europe : VisitBritain

Marketing your Product or Destination in Europe

In 2006 Britain welcomed over 23 million* visitors from these markets. UK businesses can enjoy a share of these markets by participating in a range of VisitBritain's marketing activities. From e-CRM to exhibition attendance, there is an oportunity to suit your requirements and budget. Some opportunities in the developing markets also qualify for grant support for eligible companies.

Promote your product to the Leisure sector in Europe:

* VisitBritain's Agency Markets

Promote your product to the Business Visits & Events sector in Europe:

There are two strands to VisitBritain's marketing in Germany, France and The Netherlands as we not only undertake 'core' marketing activity but we can also act as an Agency to tailor-make any marketing campaigns for any of our partners:

VisitBritain’s core activity

VisitBritain’s grant-in-aid is provided by the UK government and is used to provide an on-territory infrastructure that clients can use to increase the effectiveness of their own individually branded activity. This infrastructure continues to promote Britain through "core activity" that covers the areas of: Distribution, Customer Service Unit, On-territory Market Intelligence, Database Management, CRM, visitbritain.com, Travel Trade, Business Visits & Events and Press & PR.

VisitBritain’s Agency marketing activity

In Germany, France and The Netherlands, VisitBritain also acts as an Agency for the individual brands (Scotland, Wales, London and England) as well as for regions and commercial clients. Offering a contractual service we can tailor marketing activity to your needs with the advantage that the activity you undertake with us benefits from our excellent understanding of the UK tourism industry and its product, as well as years of on territory marketing experience and the market intelligence we constantly gather. This unique combination of experience and cost effectiveness gives your activity a head start on the competition and ensures your activity is run based on impartial and sound advice. Activity could include translation & editing, research & evaluation, press & pr, event management and website management. For examples of previous individually tailored marketing activity and to discuss your requirements please contact us.

Agency Contacts

Germany: kathleen.thompson@visitbritain.org
Netherlands: angelique.vermuelen@visitbritain.org
France: audrey.hodicq@visitbritain.org

Your Contacts - Europe

Leisure Tourism:
T: +44 (0)20 8563 3048
F: +44 (0)20 8563 3064
E: nikki.buckley@visitbritain.org

Business Tourism:
Joss Croft
T: +44 (0)20 8563 3033
F: +44 (0)20 8563 3257
E: joss.croft@visitbritain.org