| Middle East & Africa Market Snapshot - IPS figures for 2007 |
Market | Visits ‘000 | Spend £m | Who Travels? | Top motivators for travel to Britain | South Africa | 297,000 | £232m | Working holiday visitors, emerging middle class, youth | Strong cultural ties, work, family, stronger Rand and increased air routing to Britain | United Arab Emirates | 187,000 | £189m | Large families, business tourism, youth | Family break, retail/shopping, spa – health related products |
Global Intelligence Reports
Our overseas offices regularly monitor developments, consumer perceptions and travel trends in our various markets.
Link to Global Intelligence Reports Country Market Profiles
VisitBritain's new-look Market & Trade Profiles provide you with in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge. Link to Country Market Profiles Foresight
Foresight is a monthly commentary on significant issues within the tourism sector published by Visitritain, which also includes a market focus. Link to Foresight topics, which include reports covering the Middle East and Africa Link to further market intelligence & research | 