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The Americas Regional Intelligence & Research
Market Snapshot - 2007 finalised IPS figures and insights

Market

Visits ‘000

Spend £m

Who travels?

Top motivators for travel to Britain

Argentina

41

£23m

Cultured elite, youth, gay & lesbian, visiting friends and relatives (VFR), English language students

Culture, history, heritage, shopping, pageantry, castles, historic houses, London, theatre, museums, galleries 

       

Brazil

131

£139m

Cultured elite, English language students, gay & lesbian, VFR

Culture, history, heritage, shopping, pageantry, London

       

Canada

852

£537m

Students, mature travellers, affluent boomers, VFR

Castles, historic houses, countryside, museums and galleries, gardens, cities, walking, theatre, ancestry, TV/movie locations, royalty/pageantry

       

Mexico

58

£42m

Students, mature travellers, affluent boomers, VFR

History/heritage/culture, tertiary and linguistic education, fashion, music, luxury

       

USA

3,551

£2,537m   

Youth, seniors, boomers, gay & lesbian, SINKS and DINKS

Culture, heritage, shopping, arts, gardens, cities, experiences

Did you know? 
One-third of all US bednights in Britain are spent in a hotel or guest-house, highlighting one of the reasons why visitors from the US generate much higher spend per night than other markets.

Latest Research
Foresight focus on USA & Canada - July 2008

Insights from the Americas team
**NEW** Read Americas Regional Director's blog

Global Intelligence Reports
Our overseas offices regularly monitor developments, consumer perceptions and travel trends in our various markets.

Link to Global Intelligence Reports 

Country Market Profiles
VisitBritain's new-look Market & Trade Profiles provide you with in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge.

Link to Country Market Profiles 

Foresight
Foresight is a monthly commentary on significant issues within the tourism sector published by Visitritain, which also includes a market focus.  

Link to Foresight topics, which include reports covering the Americas markets

Foresight focus on USA & Canada - January 2007

Still want more?
Link to further market intelligence & research


   
 
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