05 September 2007 

National tourism agency VisitBritain has signed a new partnership with TomTom, the world’s largest navigation solutions provider to put Points of Interests (POIs) such as attractions, tourist information centres and quality assessed accommodation across England onto TomTom satellite navigation systems. 

Domestic travellers use many different sources to access tourism information. VisitBritain and TomTom have now developed a unique download service available at www.enjoyengland.com/tomtom that combines all relevant information in an ultimate ‘on the road’ tourism kit. Customers can easily access and transfer this information to a TomTom device through a unique ‘Add-to-my-TomTom’ button.

What is it?

The ‘Add-to-my-TomTom’ button on www.enjoyengland.com/tomtom helps TomTom users to easily plan the best route to over 5,000 attractions, 17,000 quality assessed accommodation options and 500 tourist information centres. Specific icons will appear on their screen when they get near to attractions, tourist information centres and quality assessed accommodation. 

How does it work?

In a couple of simple steps any TomTom user in England can benefit from this unique download:

1. Connect the TomTom to a computer and go to www.enjoyengland.com/tomtom; 
2. Select the preferred tourist information and click on the ‘Add-to-my-TomTom’ button; 
3. Via TomTom HOME, TomTom’s free software application, the selected tourist information is installed on the TomTom device.     

Tim Holt, senior partnership executive for VisitBritain’s England marketing division, says:

“This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors. It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”

“The availability of this revolutionary new technology gives satellite navigation an entire new dimension and sets us apart from other portable navigation solution providers,” says Andrzej Kasprzyk, vice president sales TomTom UK & Ireland. “The availability of so much extra travel content via Visit Britain through the innovative ‘Add-to-my-TomTom’ button complements any drivers’ journey.”