The eventBritain team works with UK industry partners to support their bids for sporting, business and cultural events. Events tourism generates a quarter of the total value of the UK's visitor economy. Although ranked third in league tables (2007), Britain receives less than 5% of the global events market so the growth potential for Britain is huge. The lure of the 2012 Olympic and Paralympic Games has sparked heightened efforts from virtually every part of the UK to attract new events. eventBritain provides a suite of services and functions that can add value to every stage of the event cycle. Partners can use as few or as many of these services to suit their particular needs. "eventBritain is clearly set to help the event industry to develop on several levels, with bid support, marketing support, key research projects, enabling connections in pre and post 2012 asset/infrastructure developments and - crucially - clear web-based guidance in how to access this support. EIA applauds the eventBritain initiative and will support it fully." Trevor Foley - Group Chief Executive, Events Industry Alliance | 
