Best Western, which includes over 280 hotels, has given its commitment to endorse the Green Tourism Business Scheme (GTBS) in a bid to encourage member hotels to improve carbon footprints, cut energy waste and promote sustainability.

The GTBS, the world’s biggest accreditation scheme of its kind, helps members identify financial savings through minimising waste, buying local produce, and using both water and energy more efficiently.

As a validated scheme GTBS members appear on the suite of VisitBritain and Enjoy England websites as soon as they have received their grading. Consumers can select to have only green businesses returned in the search, although establishments in validated sustainable schemes will still be returned and highlighted by the logo above.