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Marketing Benefits
"I thought the whole process was conducted in an impartial, fair and professional manner. I also felt that the assessor was sensitive to the fact that this is a small, intimate visitor attraction" - Small Breeds Farm Park & Owl Centre, Herefordshire.

Participating in VAQAS allows you to benefit from the marketing activities of VisitBritain, the national tourism body for England.

Attractions in VAQAS benefit from: 

  • The Quality Marque - VisitBritain’s national quality marque, with the accreditation ‘Quality Assured Visitor Attraction’, offers reassurance to your visitors of your quality standards. 
  • Artwork - the accreditation is available to all participants for use on leaflets, brochures, promotional literature and websites. 
  • PR opportunities - a large version of the VAQAS plaque, displaying the quality marque and accreditation 'Quality Assured Visitor Attraction', is available for presentations and photo shoots. 
  • Promotional opportunities - with, for example, Walkers’ Crisps, scheduled for the summer and with Yellow Pages in all 2008/9 books, showcasing attractions in the regions of England and highlighting the VAQAS quality marque for those which are quality assessed.
  • Online promotion - there is enhanced national and international promotion on the official tourism websites www.visitbritain.com and www.enjoyengland.com 
  • Signage - display signs and window stickers are available to promote your attraction as a ‘Quality Assured Visitor Attraction’.                     

More Information:

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