Sustainability is today’s challenge for the future success of our industry and whilst Britain is doing well, there is more to do to achieve a long lasting prosperous future for the industry.

VisitBritain aims to be at the forefront of sustainability within travel and tourism, providing leadership to the domestic and inbound industry.  The strategy VisitBritain is developing is focused on “promoting sustainable businesses and encouraging responsible visitors”.

Launched at the British Travel Trade Fair, VisitBritain’s sustainable tourism initiatives for helping the industry become greener can be found here.  This includes information on a free pilot of Green Start - the entry level programme and information on how established sustainable businesses can get access to VisitBritain’s breadth of marketing opportunities through being a member of a validated scheme. 

• Link to more information on VisitBritain’s sustainable tourism initiatives