VisitBritain has a strategic partnership with The British and Educational Travel Association (BETA) in order to extend its reach and commitment to the youth travel industry. 

The UK youth travel industry is both diverse and disparate. BETA has been a unifying and consolidating force in the industry. This partnership will be pivotal in ensuring the opportunities to further develop the Youth travel to Britain afforded by the 2012 Olympic Games are fully maximised.  

VisitBritain wishes to engage the youth industry across the broad spectrum of subjects listed below:

• Britain Brand: Promotion of the destination to the youth consumer 
• Quality agenda 
• Commercial opportunities with visitBritaindirect.com 
• International Marketing Initiatives with VB:  
• The London Games 2012 
• Research
• VB Resources: BOV Youth Imagery/Industry Website/Research 
• Sustainability Agenda
• Events including WYSTC and UK-based industry events
• British Council Activity and Collaboration
• Any other issues, as identified by VB/Industry as relevant to the sector    

For more information and to register for updates relating to youth marketing email industryupdate@visitbritain.org